Making Concessions in Writing

As you may see, I disagree totally & violently with your belief in making concessions in writing. One concession leads to another—& he who takes the easiest way never comes back. They all say they mean to come back some day—but they never do. Belknap is gone. If Sultan Malik ever pulls out of charlatanry it will be purely the individual & non-representative triumph of a singularly keen objective intellect. Abe Merritt—who could have been a Machen or Blackwood or Dunsany or de la Mare or M. R. James (they never gave in & truckled to the Golden Calf! . . . . why should one if he can get food & decent clothing & warmth & shelter in any less ignominious way?) if he had but chosen—is so badly sunk that he’s lost the critical faculty to realise it. And so on—& so on. The road does not lie through any magazines . . . . that is, the road for a fantastic writer. The “slicks” are just as tawdry & insincere as the “pulps”—with merely a different kind of tawdriness & insincerity—& the reputable magazines (Harpers, Scribners, Story &c.) virtually never handle fantasy. The road to print for the serious fantaisiste is through book-publication alone—save for those incidental magazine placements which lie along the way. And if one can’t make the book grade in the end, he is better off with his work largely unpublished—able to look himself in the face & know that he has never cringed nor truckled nor sold his intellectual & aesthetic integrity. He may go down, but he’ll go down like a free & unbroken gentleman with sword untarnished & colours defiantly flying. Britons never shall be slaves! Actually, all technical training for the popular magazines is in precisely the wrong direction so far as aesthetic expression is concerned. The better magazine hack one is, the less chance one has of ever doing anything worth doing. Every magazine trick & mannerism must be rigidly unlearned & banished even from one’s subconsciousness before one can write seriously for educated mental adults. That’s why Merritt is lost—he learned the trained-dog tricks too well, & now he can’t think & feel fictionally except in terms of the meaningless & artificial clichés of 2¢-a-word romance. Machen & Dunsany & James would not learn the tricks—& they have a record of genuine creative achievement beside which a whole library-full of cheap “Ships of Ishtar” & “Creep, Shadows” remains essentially negligible. It is much better never to have anything published than to cringe to cheap tradesmen—yet in practice the determined anti-concessionist often lands a story. True, he doesn’t land as many as the truckler lands—but that was never his object. He wrote what he wrote because he wanted to write it—& the feat of mood-crystallisation itself was its own reward. If he had merely written what some grasping editorial clown wanted, where would his satisfaction have been? When it comes to a question of industrial production to suit a market demand, it’s rather more dignified to let the commodity be something staple & useful—wheat, oranges, coal, furniture, & so on—than to let one’s production-programme mock & parody the basic human impulse of aesthetic creation.


DESCRIPTION: In a letter to fellow writer C. L. Moore, Lovecraft argues that writers should, for the sake of their artistic and intellectual integrity, remain true to their own aesthetic vision instead of making concessions to the demands of editors and the public they represent.

CITATION: Lovecraft, H. P. “To C. L. Moore.” 7 Feb. 1937. Letters to C. L. Moore and Others. Edited by David E. Schultz and S. T. Joshi, Hippocampus Press, 2017, pp. 205-23.

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Two Distinct Maladies

The serious, non-commercial aesthetics of today suffers, as I have suggested above, from two distinct maladies—the irrational & solipsistic freakishness of the subjective decadent, & the prosaic propagandism of the social theorist. The decadent concedes the existence of such a thing as disinterested art, but allows the futilities & absurdities & paradoxes & contradictions of the dying capitalist culture to disorganise him to such an extent that he can reflect nothing but chaos, paradox, hallucination, & ironic contrast. The theorist, on the other hand, refuses to admit that any such thing as art exists as an independent entity. To him (& he is usually an orthodox Marxist who reads an economic motive into everything from the motions of binary stars to the sighing of the wind in the trees), every human activity must have a direct bearing on the technical problem of organising human society for the optimum fulfillment of the majority’s physical needs; & art is justifiable only so far as it promotes the successful operation—or hastens the adoption—of a rational social order. Betwixt the two types, we get a sorry enough mess of nonsense & mediocrity. One gives us diagrams of scrambled conic sections or nightmares with locomotives floating in the sky over landscapes of skyscrapers twisted into spirals & dollar-signs, whilst the other gives us undistinctive photographic likenesses of Lenin & Stalin, educational posters urging children to brush their teeth, or grotesquely ironic murals shewing the triumph or the woes of the Mexican peon. To me, both of these attitudes seem essentially absurd. Each grows, I think, out of an excessively literal & exaggerated application of the idea that an artist should (or necessarily does) reflect something of his environment . . . . . although the Marxist position is part of a more elaborate maze of theory. This idea itself has always struck me as only loosely & partly true—& I certainly think that any attempt of the artist to keep it constantly in mind is ruinous to his work. We can produce real art only when we forget all about theory. It may be that our spontaneous results will indeed reflect something of our period & of our social sympathies in an unconscious way—but if we start out consciously with the idea of reflecting the period or airing our economic doctrines, we shall not get very far as artists. Of course, a person is now & then so naturally gifted with artistic genius that he cannot help producing real art as a by-product even when his conscious theories are of the most ridiculous & arid kind. Thus a surrealist crank or commercial hack or social propagandist may, by accident, evolve many a thing of undoubted power & authenticity. But even in such a case as this, the amount of waste is cruelly great. No matter how often the theory-handicapped or commerce-crippled artist manages to produce something good, we are always aware of how much better his results would be without the handicap. The real fact is that no artist ought to tie himself too completely or definitely to any particular period or aera. After all, the environment in which he develops is not merely that of one brief point in the time-stream. It is, rather, the sum of all that the ages have contributed to his civilisation. To the modern European, the sculpture of Phidias & Scopas & Praxiteles, the architecture of Ictinus, Callicrates, Metagenes, Dinocrates, Polyclitus, Hippodamus, & Apollodorus, the painting of Botticelli, Michelangelo, Leonardo, & Raphael, & the music of Handel, Bach, & Beethoven, are just as vital & immediate & personally present as are the latest creations of his own chronological period; & any attempt to erect a new art without reference to such foundations must necessarily be hollow, barren, & fallacious. Our particular age is indeed one of decay & chaos & transition, so that it can probably contribute less fresh material to art than can most others—but why should this force all artists either to devote themselves to the job of portraying decay & chaos, or to forswear self-expression & become social & political propagandists? Are the existence & presence of the past annulled by the momentary disturbances of a readjustment-period? Is a Gothic cathedral less beautiful because we have ceased to believe what the builders of Chartres & Lincoln & Salisbury believed about the governance of the cosmos? Are the landscapes of Ruysdael & Hobbema ugly or meaningless because they were painted amidst a bourgeois-capitalist civilisation whose social & economic values we no longer accept? Suppose we do have our grain harvested by machinery & ground in complex mechanical plants with tangles of tall smokestacks? Does that alter the fact that over a great part of our racial history we used scythes & wind & water mills, or annul the powerful appeal of pictures laying stress on these ineradicable cultural landmarks? Up to a relatively recent time, no one thought of questioning the equal artistic values of themes pertaining to our past (no matter how outmoded) & themes pertaining to our present (which will soon enough be merely another phase of the outmoded past!)—both forming equal influences in the shaping of the long cultural stream. Though we did not use Egyptian pyramids or Greek galleys or Roman chariots, or believe in centaurs & mermaids, we found all these things of vital significance in art—as bearing on the life & beliefs of those ancestral ages which moulded & gave rise to ours. Why, then, must we suddenly proceed to claim that a painting of a windmill is alien & meaningless because we no longer depend on windmills—or aver that we must depict a placid meadow or woodland as a jumble of cubes & cog-wheels because (a) we feel the chaos of a dying social order & (b) are more used in an urban-mechanical culture to seeing cubes & cog-wheels than to seeing trees & kine & hedges & distant spires? To my mind, the ultra-moderns have (as in the surrender of some of the less sensitive & courageous & determinedly individual spirits to the new tottering Golden Calf of Mammon) simply flown off the handle—letting their heads become turned by the admitted rapidity & completeness of certain current mutations which really do not differ in kind from dozens of mutations of the past.


DESCRIPTION: In a letter to fellow writer C. L. Moore, Lovecraft criticizes contemporary trends in art, specifically Modernism, which has, he claims, rejected the Western tradition in favor of Marxist ideology and nihilism.

CITATION: Lovecraft, H. P. “To C. L. Moore.” 7 Feb. 1937. Letters to C. L. Moore and Others. Edited by David E. Schultz and S. T. Joshi, Hippocampus Press, 2017, pp. 205-23.

The Ruthless Discouraging of True Merit

I recently took one phase of this subject—the influence of commercialism on art—up with young Finlay, the brilliant new WT artist, who thought Grandpa was too severe on the editorial rats who have gnawed most of the merit out of the coming crop of writers. Finlay thought that the obstacles put in the way of good writing form a stimulating “challenge” . . . . . God! As if the ruthless discouraging of true merit & systematic encouragement of cheap & tawdry charlatanism had anything beneficial in it! As I told Finlay, the “challenge” offered by commercialism is not the true challenge of harder conditions in the right line of development, but is simply a demand for aesthetically harmful departures from the right line of development. What is valued & insisted upon by commercial editors is precisely what has no place whatever in authentic literary expression. Whoever consents to aim for tawdry effects demanded by commerce, is deliberately checking & perhaps permanently injuring his ability in an effort to achieve certain cheap results alien & antagonistic to literature. The literary ruin of brilliant figures like Long, Quinn, Price, Merritt, & Wandrei speaks for itself. No really fine story would ever be accepted by a modern pulp editor if submitted without the name of a prominent author. I have no hesitancy in saying that “The Willows”, anonymously submitted, would draw a rejection slip from every penny-dreadful editor in England & America combined. When a half-decent story does get printed in a pulp magazine, it is generally because of some irrelevant element wholly unrelated to its real merit. The really best stories of the same author would be promptly rejected—as the experience of Klarkash-Ton eloquently proves. The one effect of commerce on the writer is to make him stop trying to write good stuff & begin trying to tailor trash to order in conformity with some cheap & anti-artistic formula. This is no proper challenge. The real challenges are those offered by the various problems of aesthetic expression—the problems of achieving this or that different effect in genuine artistry. Concrete embodiments of these real challenges are things like Nobel & Pulitzer Prizes, & the standards set by “quality” magazines & the more substantial & dignified publishing houses . . . standards based on intellectual reputation, not on sales. Those, of course, are a far cry from rampant commercialism. That, indeed, is an unmitigated evil which has ruined more potential authors than any other single influence. It is useless to point out that a few tremendously vigorous authors like Two-Gun Bob do somehow find a way to circumvent commercialism in part, & to get a few good stories published in spite of Mammon-standards. Even in this case a cruel waste of energy & ability—which might have gone into aesthetic creation—is involved, & the net output of the author is just so much less excellent than it would have been in the absence of commercial pressures. . . .


DESCRIPTION: In a letter to fellow writer C. L. Moore, Lovecraft criticizes the commercialism of the publishing industry, which encourages writers to conform to a “cheap & anti-artistic formula.”

CITATION: Lovecraft, H. P. “To C. L. Moore.” 20 Oct. 1936. Letters to C. L. Moore and Others. Edited by David E. Schultz and S. T. Joshi, Hippocampus Press, 2017, pp. 175-85.

Robert E. Howard

Well—take Bob Howard. There’s a bird whose basic mentality seems to me to be just about the good respectable citizen’s bank cashier, medium shopkeeper, ordinary lawyer, stockbroker, high school teacher, prosperous farmer, pulp fictionist, skilled mechanic, successful salesman, responsible government clerk, routine army or navy officer up to a colonel, etc. average—bright and keen, accurate and retentive, but not profound or analytical—yet who is at the same time one of the most eminently interesting beings I know. Two-Gun is interesting because he has refused to let his thoughts and feelings be standardised. He remains himself. He couldn’t—today—solve a quadratic equation, and probably thinks that Santayana is a brand of coffee—but he has a set of emotions which he has moulded and directed in uniquely harmonious patterns, and from which proceed his marvelous outbursts of historic retrospection and geographical description (in letters), and his vivid, energised and spontaneous pictures of a prehistoric world of battle in fiction …. pictures which insist on remaining distinctive and self-expressive despite all outward concessions to the stultifying pulp ideal. It is, therefore, piquant and enjoyable to exchange ideas with Two-Gun or to read his stories. He is of about the same intelligence as Seabury Quinn—but Yuggoth, what a difference!


DESCRIPTION: In a letter to his friend Kenneth Sterling, Lovecraft describes his impression of Robert E. Howard and his writing.

CITATION: Lovecraft, H. P. “To Kenneth Sterling.” 14 Dec. 1935. Lord of a Visible World: An Autobiography in Letters. Edited by S. T. Joshi and David E. Schultz, Ohio University Press, 2000, p. 253.

Never Have a Wonder Taken for Granted

In writing a weird story I always try very carefully to achieve the right mood and atmosphere, and place the emphasis where it belongs. One cannot, except in immature pulp charlatan–fiction, present an account of impossible, improbable, or inconceivable phenomena as a commonplace narrative of objective acts and conventional emotions. Inconceivable events and conditions have a special handicap to overcome, and this can be accomplished only through the maintenance of a careful realism in every phase of the story except that touching on the one given marvel. This marvel must be treated very impressively and deliberately—with a careful emotional “build-up”—else it will seem flat and unconvincing. Being the principal thing in the story, its mere existence should overshadow the characters and events. But the characters and events must be consistent and natural except where they touch the single marvel. In relation to the central wonder, the characters should shew the same overwhelming emotion which similar characters would shew toward such a wonder in real life. Never have a wonder taken for granted. Even when the characters are supposed to be accustomed to the wonder I try to weave an air of awe and impressiveness corresponding to what the reader should feel. A casual style ruins any serious fantasy.


DEFINITION: In his essay “Notes on Writing Weird Fiction,” Lovecraft describes how to convincingly incorporate supernatural phenomenon into a weird story.

CITATION: Lovecraft, H. P. “Notes on Writing Weird Fiction.” Collected Essays. Edited by S. T. Joshi, vol. 2, Hippocampus Press, 2004, pp. 175-8.

The Death of Two-Gun Bob

It is hard to describe precisely what made his stories stand out so—but the real secret is that he was in every one of them, whether they were ostensibly commercial or not. He was greater than any profit-seeking policy he could adopt—for even when he outwardly made concessions to the mammon-guided editors he had an internal force and sincerity which broke through the surface and put the imprint of his personality on everything he wrote. Seldom or never did he set down a lifeless stock character or situation and leave it as such. Before he got through with it, it always took on some tinge of vitality and reality in spite of editorial orders—always drew something from his own first-hand experience and knowledge of life instead of from the barbarism of desiccated pulpish standbys. He was almost alone in his ability to create real emotions of fear and of dread suspense. Contrast his “Black Canaan” with the pallid synthetic pap comprising the rest of the current issue of W T. Bloch and Derleth are clever enough technically—but for stark, living fear …. The actual smell and feel and darkness and brooding terror and impending doom that inhere in that nighted, moss-hung jungle ….. what other writer is even in the running with R E H? No author can excel unless he takes his work very seriously and puts himself whole-heartedly into it—and Two-Gun did just that, even when he claimed and consciously believed that he didn’t. And this is the giant whom Fate had to snatch away whilst hundreds of insincere hacks continue to concoct phony ghosts and vampires and space-ships and occult detectives!


DESCRIPTION: In a letter to his friend and fellow writer E. Hoffmann Price, Lovecraft describes the authenticity and sincerity inherent in Robert E. Howard’s fiction.

CITATION: Lovecraft, H. P. “To E. Hoffmann Price.” 20 June 1936. Lord of a Visible World: An Autobiography in Letters. Edited by S. T. Joshi and David E. Schultz, Ohio University Press, 2000, pp. 337-9.

Young August Derleth

Derleth impressed me tremendously favourably from the moment I began to hear from him personally. I saw that he had a prodigious fund of activity and reserve mental energy, and that it would only be a question of time before he began to correlate it to real aesthetic advantage. There was a bit of callow egotism also—but that was only to be expected; and indeed, a boy of his age would scarcely have been normal if he hadn’t had it. And surely enough, as the years passed, I saw that the kid was truly growing. The delicate reminiscent sketches begun a couple of years ago were the final proof—for there, indeed, he had reached what was unmistakably sincere and serious self-expression of a high order. Nor did it take long to see that this was the real stuff, and not any mere flash in the pan. He kept it up—naturally, spontaneously, and without effort—and the various fragments began to fit splendidly into a larger organic unity. There was no disputing that he really had something to say—which is true of woefully few prolific and often cultivated aspirants—and that he was trying to say it honestly and effectively, with a minimum of the jaunty hack devices and stylistic tricks which went into his printed pot-boiling material.


DESCRIPTION: In a letter to his friend Donald Wandrei, Lovecraft describes his impression of August Derleth and his writing.

CITATION: Lovecraft, H. P. “To Donald Wandrei.” 2 Nov. 1930. Lord of a Visible World: An Autobiography in Letters. Edited by S. T. Joshi and David E. Schultz, Ohio University Press, 2000, pp. 252-3.

Manifestly Inartistic

Now this is manifestly inartistic. To write to order, to drag one figure through a series of artificial episodes, involves the violation of all that spontaneity and singleness of impression which should characterise short story work. It reduces the unhappy author from art to the commonplace level of mechanical and unimaginative hack-work. Nevertheless, when one needs the money one is not scrupulous—so I have accepted the job!


DESCRIPTION: In a letter to his friend Frank Belknap Long, Lovecraft describes the writing of his story “Herbert West—Reanimator” as hackwork.

CITATION: Lovecraft, H. P. “To Frank Belknap Long.” 8 Oct. 1921. Selected Letters. Edited by August Derleth and Donald Wandrei, vol. 1, Arkham House, 1965, pp. 157-9.

An Excellent Habit to Cultivate

It is also important that cheaper types of reading, if hitherto followed, be dropped. Popular magazines inculcate a careless and deplorable style which is hard to unlearn, and which impedes the acquisition of a purer style. If such things must be read, let them be skimmed over as lightly as possible. An excellent habit to cultivate is the analytical study of the King James Bible. For simple yet rich and forceful English, this masterly production is hard to equal; and even though its Saxon vocabulary and poetic rhythm be unsuited to general composition, it is an invaluable model for writers on quaint or imaginative themes. Lord Dunsany, perhaps the greatest living prose artist, derived nearly all of his stylistic tendencies from the Scriptures; ad the contemporary critic Boyd points out very acutely the loss sustained by most Catholic Irish writers through their unfamiliarity with the historic volume and its traditions.


DESCRIPTION: In his essay “Literary Composition,” Lovecraft recommends that aspiring writers, who wish to improve their style, avoid pulp magazines and study the King James Bible instead.

CITATION: Lovecraft, H. P. “Literary Composition.” Collected Essays. Edited by S. T. Joshi, vol. 2, Hippocampus Press, 2004, pp. 39-45.

The Serious Writing of Fantasy

Atmosphere, not action, is the great desideratum of weird fiction. Indeed, all that a wonder story can ever be is a vivid picture of a certain type of human mood. The moment it tries to be anything else it becomes cheap, puerile, and unconvincing. Prime emphasis should be given to subtle suggestion—imperceptible hints and touches of selective associative detail which express shadings of moods and build up a vague illusion of the strange reality of the unreal. Avoid bald catalogues of incredible happenings which can have no substance or meaning apart from a sustaining cloud of colour and symbolism.

These are the rules or standards which I have followed—consciously or unconsciously—ever since I first attempted the serious writing of fantasy. That my results are successful may well be disputed—but I feel at least sure that, had I ignored the considerations mentioned in the last few paragraphs, they would have been much worse than they are.


DESCRIPTION: In his essay “Notes on Writing Weird Fiction,” Lovecraft describes the weird tale as a “vivid picture of a certain type of human mood” sustained by atmospheric writing and the subtle use of suggestion.

CITATION: Lovecraft, H. P. “Notes on Writing Weird Fiction.” Collected Essays. Edited by S. T. Joshi, vol. 2, Hippocampus Press, 2004, pp. 175-8.